Three large scale business breakfasts were organised to inspire & educate customers of Chr. Hansen about issues facing the food industry. The events were staged at iconic venues (Sydney Opera House, Eureka Tower & Centennial Park) in Melbourne & Sydney in 2011, 2013 and 2015. Each event featured high profile guest speakers. Event management spanned concept, content, invitations, guest management, styling, menu and event PR. The events were also attended and covered by relevant industry media.
Campaigns were developed and executed in partnership with Lahra Carey Media & Communications.